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Category: Social Media Mania

NFB tweetup info for national conference, 2012

The annual conference for the National Federation of the Blind is being held at the Hotel Hilton anatole in Dallas Texas this year.   To check out the agenda, go here:  . 

 

nfbtx.org/agenda/2012-national-convention-agenda

 

So, somewhere in between changing the world and walking the exhibit hall floor, you can do a   little “social networking” at the tweetup event.  Here’s the announcement:

 

July 1st, 2012, 8:30 – 10:00 pm—#NFB12 TWEET UP!; Grand B Ballroom, Atrium lobby.   Drop in to meet Federationists you only know from Twitter; learn how to use the power of online social media; get geared up to share your convention experience and to know others who are supporters of @NFB_Voice.  A cash bar is available.

For more general conference info, go here:

 

www.nfb.org/national-convention

 

LL

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Anatomy of a Kickstarter project: Preliminary examination

If you are not a regular reader of the Accessible Insights blog, it will not require much poking around here to discover that, along with my pet topics of inclusion, accessibility, disability awareness and assistive technology, I often write about entrepreneurship.  In the spirit of "necessity breeds invention," I have been a solopreneur for years.  Recently, I’ve undertaken a new venture.

 

It is this new venture about which I write today.  Actually, I’m going to write about the process of getting my little project off the ground, with the assistance of Kickstarter.  If you’ve been curious about Kickstarter and how it works, if it would be right for you, or if you are just delighted to have the opportunity to watch a business go down in flames, like the ghoulish fixation people have with another person’s tragedy, then  you’ll get your fill here.  I’ll either be the hero or the goat, and if you like the idea of rooting for the underdog, you just can’t beat the odds that are stacked up against me.

 

My little startup venture is called Elegant Insights Braille Creations.  It is a line of jewelry and accessories that are embossed in Braille.   So far, the business barely qualifies as a hobby.  Still, my plan is to make a go of it, and that’s why I turned to Kickstarter.

 

In  case you don’t know, Kickstarter is the largest of the new "crowdfunding"  platforms growing like wildfire today.  The upshot is that you create a project profile, upload all the relevant info, create a video, post product descriptions, ask for people to "kick in" some cash, promise them a reward for doing so, and hope your project can attract "backers" before the expiration date you’ve set for your project completion.  Piece of cake, right?

  

According to the Kickstarter web site, www.kickstarter.com, just under half of all projects are successful, meaning that they’ve met or exceeded their funding goals in the allotted timeframe.  That’s a bit intimidating.  For those entrepreneurs who have found success, however, many of them have far exceeded their fundraising goals, and have gone on to take up and complete other projects.

 

The catch with Kickstarter is that you cannot post a project that is open-ended.  All projects must propose a finite goal, with a specific end point.  In other words, just saying that "I need money to start my business" is inconsistent with the Kickstarter guidelines, and your project will not be approved.  All projects are reviewed by the Kickstarter staff before they go live on the site.  You must also create and upload a video, wherein you can demonstrate your passion for your project  so as to convince  your hoped-for backers to contribute.  This is where Kickstarter loses me.  Without going into depth regarding my pathos about being seen in any sort of video, suffice it to say I’ll need to undergo some desensitization therapy before I tackle that particular aspect of the task.  Furthermore, this feels just a bit like begging to me.  I guess this is a personal weakness.  I’ve never been  good at asking for money.

 

As I learn the Kickstarter process, I’ll keep you updated.  You can ogle to your heart’s content, especially if you’re one of those fascinated at being witness to a car crash in progress.  Or, you can be in my corner and cheer me on as I blindly (literally and figuratively)feel my way through the minefield of funding a new business.  I’ll also point out any accessibility pitfalls about which to be aware if you are a screen reader user and considering Kickstarter.  Wish me luck, or pennies from heaven, or something. 

 

LL

 

 

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Gratitude: A business-building basic

Forget the finer points of business etiquette.  Depending upon where you do business, with whom, and what kind, the intricacies of relational etiquette can require a survival guide, for sure.  It can be a walk on a wire, learning cultures and context and communication.  Never mind all that.  Let’s keep things simple.  In fact, let’s distill things down to two single-syllable words:  Thank you.

 

Gratitude is a universally understood currency that can be easily exchanged,  and is therefore extremely powerful.  I’m not talking about keeping a journal with gold leaf edges and pretty pink pages.  I’m not talking about the exchange of gifts, or the perfunctory thanks we offer for a kindness that barely registers on our personal Richter scale.  I’m talking about acknowledging and validating those who do a real service, enhance your life experience, or who go out of their way to attempt to engage you in some other way besides an RT on Twitter.  Now that I think of it, though, there’s nothing wrong with saying thank you for that, either.

 

It is appalling to me, not to mention incredibly hurtful and frustrating, how often we fail to recognize when someone is genuinely trying to reach out, to do a kindness, to be a friend, or to support another’s efforts, only to have that attempt met with silence.  I spend a healthy portion of my day reaching out to those with whom I hope to build some sort of relationship,  and whether you call that networking or sharing or promotion, there seems to be an abundant lack of understanding as to how this process works.  If expressing gratitude makes you feel uncomfortable, then you are flat doing it wrong.  All you need is a little less ego, and a little more listening, and then you’ll have it.

 

My view is that what all of us really want out of this life is to be acknowledged, affirmed and heard.  That is my recipe for dishing out gratitude in heaping proportions .  it goes like this:

 

"Thank you for your kind words earlier.  I think what you wrote was amazing.  In what way can I be of assistance?"

 

Then, stop talking.  What you’ll likely hear is your own gratitude, mirrored back to you.

 

The problem with all of this is, until we all get it, many of our relationships can often feel one-sided.  We take each other for granted, we just expect the other person will always be there to be our ‘fan," and we barely feel a need to say a special thank you for those who have affirmed us.  After all, we’re fabulous, right?  Who needs to say thank you when everything we do is wonderful?  Wrong.  How do you know you’re wrong?  When you feel empty, disconnected, lonely, or wonder why, when there are so many people in your life, you still feel alone.

 

There are days when we might feel as though what we do is nothing more than a thankless exercise in futility.  No one should feel that way.  So, how can you change it?  Well, you can start small.  For example, instead of viewing the "comments" area on someone’s blog as an opportunity to be critical, think of it instead as a way of saying thank you to someone who is likely not receiving any compensation whatsoever for their expenditure of energy.  Not everyone is a paid blogger, or has pages covered with lucrative ads.  Some people blog for the love of it, for the joy of helping others.  I know, I know…there is no such thing as altruism.  that doesn’t make it okay, though, for anyone to be a self-centered, selfish egomaniac who feels a need to demonstrate his self-proclaimed superiority at another’s expense.  Didn’t your mother tell you that if you don’t have anything nice to say, or at the very least, neutral or constructive, then don’t say anything?  And no, this post is not being composed as a result of some angry diatribe left in the comments section.  My readers have been nothing other than kind and generous in their support, for which I hope I have demonstrated sufficient gratitude.

     

One final word.   When someone does say thank you, please say "you’re welcome," instead of something flip or glib.  It is so irritating to me when I express my heartfelt gratitude to someone, only to get some clever little comeback as a response.  If someone is taking the time to acknowledge you, return the favor in kind.  I promise, it won’t hurt.

       

I would like to thank two gentlemen in particular who inspired  this post, John Bodette (@Bearmugs)and Jonathan Mosen (@jonathanmosen), both of whom acknowledged something I said, affirmed me with a kind word, and accepted my gratitude with grace.

 

LL 

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Accessible Twitter changes name to Easy Chirp

Web App "Accessible Twitter" Changes Name to "Easy Chirp"
The web-accessible application empowers users with disabilities and low-end technology to access

Twitter, the popular social micro-blogging web service.

Cupertino, CA (June 1, 2011) – Accessible Twitter, the esteemed web application that empowers

users with disabilities and low-end technology to access Twitter, will now go by the name Easy

Chirp (www.easychirp.com).

The name change is due to several reasons, the foremost is that the Twitter rules of use for

third-party applications does not allow the word "Twitter" in the name of the application. Also,

the word "easy" is simpler to understand than "accessible", especially to those not in the

accessibility or disability communities. And, the new name is considerably shorter, especially

important with the 140-character limit in Twitter statuses, better known as tweets.

Mr. Dennis E. Lembree, owner of the web development company WebOverhauls.com, is the creator of

Easy Chirp, and is dedicated to expanding the accessibility of the web.

"Accessibility is finally becoming much more mainstream, as it needs to be. I think the name

change reflects this, and helps expose the web app to a wider base of users."
-Dennis Lembree of WebOverhauls

The website logo and design remain consistent after the name change. The old domain name

AccessibleTwitter.com will continue to be functional.

In addition to reading and posting tweets in Easy Chirp, features include direct messaging,

URL-shortening, running and saving searches, viewing popular links, and providing full support

for lists.

Mr. Jennison Asuncion works in the IT Accessibility space in Canada, and is himself a screen

reader user. He chooses Easy Chirp for his Twitter application. "I’m an active Twitter user who

prefers an accessible web-based client. Easy Chirp fits the bill perfectly!"

Easy Chirp/Accessible Twitter has been mentioned in numerous articles and books, and received

the American Foundation for the Blind 2011 Access Award.

For more about Easy Chirp, visit: www.easychirp.com.

#####

About Web Overhauls
Web Overhauls is a web development company specializing in web standards, usability, and

accessibility. Web Overhauls develops websites for small to medium-sized businesses with a focus

on improving existing websites for a better user experience. The company is a member of GAWDS

and Refresh Detroit. Mr. Dennis E. Lembree, the President of Web Overhauls, is an established

expert in the field; he is an author and speaker, the creator of Easy Chirp, and the author of

Web Axe, a podcast and blog about web accessibility.

For more information, visit or email: weboverhauls [AT] gmail dot com.

About Easy Chirp
Disabled users typically have significant problems accessing many websites and web services,

including Twitter. Easy Chirp greatly helps the issue through many development techniques

including: ensuring that all links are keyboard accessible; providing consistent navigation and

page structure; providing proper headings. Easy Chirp works with or without JavaScript and is

compatible with all major Internet browsers, including the outdated Internet Explorer 6. Easy

Chirp is used by those with and without disabilities.

For more information, visit www.easychirp.com or email: info [AT] easychirp dot com.

 

###

 

Thanks, Dennis, for a great product, no matter the name.  Readers, go to Easy Chirp and tweet about it to your followers!

 

LL

 

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A new and accessible way to fully interact with Facebook via email

I’ve now written a few reviews of apps or services that will allow you to conduct some aspect of your business or social networking life by way of your email inbox.  If you are like me and spend more time communicating on your desktop than on the web, then you likely have tried a couple of these services.  My latest foray into this particular product genre had been Tweety Mail, which enables users to use Twitter through any email inbox.

 

If you have used an app with a more limited scope such as Tweet Beep, or have tried a more robust option such as Nutshell mail, you may want to take a look at this new offering by the people who brought you Tweety Mail.  It’s called the Friend Mail, and the current version is a beta release.  However, the site  claims this stage will be a short one, and the service will be fully realized in just a few weeks.

 

Right now, the service is free, although a pay for premium features version will likely soon follow.  As the name suggests, The Friend Mail allows you to fully interact with your Facebook account via your email inbox.

 

What makes this service attractive for me  is the ability to post updates and review activity not only on my FB profile account page, but I can access my fan pages as well.  By sending an email to page@thefriendmail.com, you can post an update to all of your fans.  By sending an email to news@thefriendmail.com, you can collect twenty updates from your account profile news stream.  There are email addresses for specific activity whether posting and commenting or sharing and liking.  You can even schedule activity for maximum engagement throughout the day.  The sign-up process takes only a minute, the process is accessible, and so far all of my efforts to interact with my FB account and pages have been a breeze.  If you’ve been looking for a way to post a Facebook update to your fan page via email,  The Friend mail is for you.

      

Go here to check it out: The Friend Mail

 

LL

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The Accessible Insights Blogcast has been fed to Feedburner

Ever glacial in my efforts to stay atop the steadily increasing apps and tools that are absolutely essential for business promotion, I have at long last submitted my blog feed to Feedburner.  However, I wanted to submit the audio feed, not just the text feed.  If you have noticed the “listen” button attached to my blog posts, you may not have ever clicked on it.  If you do, you will be able to listen to a text-to-speech version of my posts.  The button also enables you to download an MP3, or listen to the audio post on ITunes.

 

If you want to use the Odiogo control page for the feed, you can go here:

 

Accessible Insights Blogcast control page

      

This page allows listeners to one-click subscribe or to share the post.  On the other hand, as soon as I submit the blog to the eight billion feed directories out there, you’ll be able to find it at nearly every turn.  Lucky you.

 

LL 

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Confess your worst online nightmare

Today, the Accessible Insights blog is crying out for a bit of humor.  While I do work to maintain a balance of topic areas so as to keep my readers coming back for more, I find that what is lacking most days is some lightheartedness.

 

To that end, I humbly solicit your comments on the following:

 

What is the worst, most embarrassing blunder you have made online?  We’ve all sent email to one person which was meant for another, but have you ever accidentally pasted an email into the "share" box on Facebook?  Have you ever tweeted something nasty about someone, only to have sent the DM to that very person?  Ever left code on your site that you forgot to pull down, resulting in chaos?

 

Since I’m guessing there are many of you who are stuck at home due to the snowpocalypse, you need an outlet for your frustration.  That is, if your electricity is on, and you can get online.

 

LL 

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A quick word of thanks to my readers, friends, fans and followers

As the year 2010 winds down, I thought I’d take just a minute to express my gratitude to those of you who have been faithful readers of the Accessible Insights Blog, as well as to those of you who follow me on Twitter and Facebook.  Sometimes, a solo operation means that changes (improvements) occur slowly, and at times the desire to stay updated has brought my offerings to a standstill.  Thank you to all who have commented, liked, retweeted and otherwise supported my work over the past year.  You have been endlessly uplifting, and have given me much inspiration.  Your support has been so generous.

 

Next year I plan to publish some interviews I’ve conducted with a variety of accessibility experts; people who have devoted their livelihoods to making the world a more inclusive, accessible place.  If you’d like to be interviewed, fill out the contact form.  If you have any ideas for new topics not currently covered here, let me know what you’d like to see discussed.

 

Have a happy and healthy 2011, and I hope to see you here.  thanks for spending some of your time with me this year.  I appreciate and value you.

 

Best,
LL

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Help build an accessible apps library

One aspect of the state of usability we refer to as "accessibility" that has irritated me of late is that some have seemed to play pretty fast and loose with the definitions.  Most of us recognize that the term "accessible" has both a connotation and a denotation, both a literal and figurative meaning.  With regard to online web development, there are specific "rules" of engagement as to actual techniques used to accomplish web accessibility.  For many of us, though, we tend toward the most fundamental of all of the meanings:  Can I use it or not?

 

There’s a practical aspect to what most users and consumers define as accessible.  For example, to each situation, I apply my "WSA" standard.  I need to be able to access, use or otherwise consume the product, establishment or service without sighted assistance.  That means that from beginning to end, it must be possible for me to complete the entire transaction or task on my own.

 

With the above in mind, I’d like to assemble a list of some of my readers favorite accessible apps for blogs, phones, Facebook and Twitter.  I’ve no doubt there are other lists or resources out there, but there is something to be said for a compilation generated by those who have personal experience in real world situations.  

Before you begin sending in your ideas, though, ask yourself the following:  Does this suggestion rise to the "WSA" threshold?

  Here are a few stipulations to consider as a guideline when offering your picks:   

1:  The web site from which you choose the app must be accessible.  This includes the download page.  

2:  If your pick is a blog app, the dashboard of your blog as well as the app install must be accessible.  No fair asking your brother or your assistant to do the install for you.  If you know how to do it, you must be able to, using your own access software such as a screen reader, puffer, stylus, touch board or whatever. 

3:  Once installed, you must be able to set up or configure the app to your preferences unassisted.  This also includes the registration process. 

4:  Once configured, you must be able to use it yourself on your own site, FB page, or phone. 

If you have to ask someone to read to you the serial number printed on a sticker on the product packaging, or complete the registration procedure or enter the graphical verification key, or download it from the developer site for you, it is not fully accessible.

 

So, if your app meets our usability standards from the word "go," as they say, then send me your picks.  Hey, I just installed an FB app that I cannot recommend.  I got all the way done, installed, configured, etc…only to find that, while I can "see" it on my FB page, I cannot use it!  Thanks, FB, for yet another inaccessible tab.  Sigh.  Well, I hope you all enjoy it, because I can’t. 

anyway, I look forward to reading your favorites.  help me build an accessible apps library that everyone can use. 

LL     

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Get into Fred’s Head at American Printing House for the Blind

One of my favorite sites for info on everything from adjusting to vision loss to tech tips to cane travel is the  site aph.org.  Not only do they offer some great products and services, they also have a great blog, called Fred’s Head.  Here’s the blurb right off the home page:

The Fred’s Head blog contains tips, techniques, tutorials, in-depth articles, and resources for and by blind or visually impaired people. Fred’s Head is offered by the American Printing House for the Blind.  Fred’s Head is named after the legendary Fred Gissoni of APH’s Customer Relations Department.

 

The Fred’s Head blog is superbly   managed by Michael McCarty,  who is social media coordinator for APH.  He is also President of the Kentucky Council of the Blind, and has provided ADA training to TARC, MV Transportation, Yellow Cab and a host of other local businesses. He is a dog guide user and co-host of a weekly radio program that focuses on issues faced by the blind and visually impaired from local, state and national levels.  Michael has also written many of the articles you’ll find on the site.

 

Here’s the link to the APH home page:  h

You can follow on Twitter:   (@fredshead) www.twitter.com/fredshead

Read the blog:  www.fredshead.info/

 

You’ll find a treasure trove of articles and tips written for people who are blind, by people who are blind or visually impaired.  You’ll even find some of my own articles there.  Here’s the link to the latest, on what to consider when buying a video magnifier: 

 

Laura’s article on APH

 

There are literally hundreds of articles to browse through, so enjoy.  If you or someone you love is coping with vision loss, American Printing House for the Blind and the Fred’s Head blog are great resources from which to learn and grow.

 

LL  

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