A very stylish partnership to launch a guide to accessible style


At the end of last year, I began working on my marketing plan for 2014, intent on growing my small business, Elegant Insights Braille Creations, (@ElegantInsights). I had a long list of ideas I hoped to execute, and one of them was a plan to offer some sort of adjunct to the current web site, providing greater access to information about fashion and style for consumers who have a disability. My original thought was to expand the Elegant Insights Audioboo account by creating a channel on the Audioboo platform, not unlike that of the Blind Abilities channel. My hope was to invite contributors to add their expertise in other areas of fashion, such as hair care, cosmetics, career wear, skin care, and tips on fitness and nutrition, shopping, grooming, and how-to-wear new styles and trends. Of course, I am not a subject matter expert here, but I know others who are, and I thought about a list of possible content contributors I wanted to invite to join the channel.

Unfortunately, I lacked the cooperation of an important player, Audioboo. They wanted what I considered to be a prohibitive fee per month to establish the channel, and unless I was able to find a sponsor, I wasn’t sure if I could pull this off. Further, I wanted to do some additional market research, to learn what potential listeners of my channel might feel was missing from the accessible fashion landscape.

To that end, I created a survey, which I just called the “accessibility of style,” and began to send it around to people on my various Twitter lists. Then, I expanded the survey to include other followers on Facebook, then sent it around to a variety of mail list servs and newsletters.

The response was amazing. The number of respondents quickly overwhelmed the limits imposed by my no-cost plan with Survey Monkey, so a half-dozen different surveys were circulated at once, until one hit the respondent limit and another link had to be generated.

No statistician or marketing guru I, the survey was a simple, unscientific, ten-question affair for the purpose of helping me to determine how I might better serve the blind and otherwise disabled communities. The survey consisted of a few demographics questions, a few general questions about personal style, and a few questions about some of the barriers that may prevent access to current style and fashion information. The final question was an essay-style question, and I was very surprised by the length, depth, and scope of the responses. Almost to a person, an outpouring of relevant data was generously supplied as to what a respondent wanted to see to improve access to fashion and style, for both men and women. I was floored.

It has taken some months, but I am delighted to announce the launch of my latest project, a very stylish collaboration with Emily Davison, (@DavisonEm). Davison is the founder of a blog entitled Fashioneyesta, at www.fashioneyesta.com. For my screen reader users, that is spelled with an e y e s t a, instead of the typical spelling, fashionista. I had been following Emily on Audioboo for some time, and was impressed by her approachability, her passion for her topic, her experience in the fashion industry, her connections to fashion and style-related charities, and her work ethic. I approached Emily with the idea, and she was extremely enthusiastic.

Our first order of business was to decide what sort of audio offering to create. We both wanted to explore setting up an Audioboo channel, as a large blind community was already using the platform. However, we did not relish paying the $50 per month premium. We believed so strongly in the idea of serving the disability community, and creating a community channel, that we decided to campaign Audioboo for assistance. Audioboo permitted us a free regular account, providing some extra recording time, as a way to establish our brand and to build an audience. Reluctantly, we agreed to this compromise, although we really wanted a full-blown channel. Persistence paid off. Just a few days ago, we were notified that we had been granted a full channel.

Our new venture is called Fashionability. Think of it as a guide to accessible style. We plan to cover a great deal of ground as we explore many aspects of the fashion world, all with an eye on inclusion. We have some fabulous contributors lined up for interviews and special information segments, topics suitable for people of all shapes and sizes, the trendsetters and the clueless, from all walks of life, inclusive of all disabilities, and for both men and women. We hope you join Emily and I in this exciting new venture. We plan to launch next week, as London Fashion Week begins. Coming in the next few days, I will post an interview with Emily, as well as a post that will include the official press release.

Here are all the requisite social links:

The Fashionability Channel: Your guide to accessible style.

https://audioboo.fm/channel/fashionability

Follow us on Twitter @InclusiveStyle

Find us on Facebook at:

https://www.facebook.com/fashionabilitychannel

Check out Emily’s Fashioneyesta posts on Audioboo:

http://audioboo.fm/fashioneyesta

Don’t forget about the Elegant Insights “audioboo-tique” at:

http://www.audioboo.fm/ElegantInsights

Finally, thank you so much for your response to my survey on accessible style, if you submitted one. Your thoughts were such an inspiration, and I hope that we can provide some much needed access to information for a better quality of life for everyone. Please tell your friends about Fashionability, and stay tuned for more news and launch updates.

As ever, your servant, LL

Boo! Come on, you know you want to. Check out Audioboo, an audio sharing platform


What on Earth is Audioboo? Audioboo is a sharing platform that allows users to record and post audio on the fly, from anywhere, using just about any device. Individuals from morning deejays, and random deejay wannabees, to big companies like The Guardian, use Audioboo to post and share their content. you can follow your favorites to hear short installments of audio “boos,” as they are called. The service is free to use for everyone, as long as you are willing to limit the length of your recordings to 3 minutes. If you need more time, you can pay for a monthly subscription, and get 30 minutes per recording. As you browse the site, you can read the show notes and profile info of the person who recorded the boo, and you can subscribe to, or follow, their offerings.

You can also download an app for your IOS device. The original app, simply called Audioboo, can be downloaded from the Apple app store. There is another version of the app, meant to be an update, called Audioboo2, which you will also find in the app store. There seems to be only superficial differences between the two apps, and of the two, I prefer the original, since it seems slightly more straightforward. I have no idea, however, how long Audioboo plans to continue to support the original app.

For my small business, Elegant Insights Braille Creations, (@ElegantInsights), I plan to use Audioboo as a sort of audio catalog. I will provide company news, product descriptions, style tips and vision-related convention and events news. You can follow my boos here:

http://www.audioboo.fm/ElegantInsights

Here’s another fun tip: Do you like to listen to podcasts? If you have an Apple device and like to download and listen to favorite podcasts using Downcast or another podcatcher, you can hear the Elegant Insights Audio catalog, or any of your favorites, as a podcast! In fact, if you are reading this on your Apple device right now, just tap on this link:

http://audioboo.fm/users/1248733/boos.rss

and your favorite podcatcher should recognize the feed URL, open, and subscribe you automatically. Now, whenever I publish a new recording, it will automatically download into your device along with your other podcasts. It doesn’t get much easier than that. Audioboo provides the RSS feed URL, as well as the URL to the user profile page for users who want to follow their favorites on multiple device types and platforms.

If you don’t have an Apple device, and none of the above appeals to you, fret not. you won’t be left out. I’ve attached the Audioboo account to Twitter, so if you follow me @ElegantInsights on Twitter, you’ll see the tweets with the link to the recording in your Twitterstream. Just click the link, and you can hear me right from Twitter. You can also share your boos on Facebook. Audioboo currently does not support FB business pages, but you can attach your own audioboos to your FB profile page for your family and friends.

Randy Rusnak, (@thebigr), long-time audio engineer, co-host and producer of the Accessible Devices podcast (www.accessibledevices.com), has used Audioboo for years. Randy is certified by the State of Minnesota as a technology instructor, and he uses Audioboo to augment his podcasts by offering short tips and reviews of a variety of assistive technologies.

Recently, he posted a terrific boo in counterpoint to the excellent “Siri vs. Google voice” showdown as published by Applevis. You can hear the Applevis podcast here:
http://www.applevis.com/podcast/episodes/siri-versus-google-voice-search-which-better

and then listen to Randy’s satirical version here:

http://t.co/7LnR7C5V82

You can follow Randy’s boos by going here:

http://www.audioboo.fm/thebigr and click follow.

While Audioboo has been around for several years, I only recently became aware of it when I spotted Randy’s uploads on Twitter. Then, I read an article about Audioboo recently published in the Sacramento Bee, describing how Audioboo is rapidly becoming a social platform of choice amongst the blind and visually impaired community. Read it here:

http://is.gd/R6I1zm

A great feature of Audioboo is that you can not only publish to a group of followers, but you can send private direct messages as well. Uploading a recording is easiest when done using an Apple device, but you can record and upload directly on the Audioboo web site. The apss and web site are accessible and support Voice Over on your IOS device.

Hope to hear from you soon!

LL